The Reason you would want your search to be well optimised is so that you can rank better in search engine results and if possibly become number one in a keyword search.
You definitely need to identify the keyword or keywords you are willing to rank higher in. Do a search of such keyword (Google preferably) and find out where you rank.The results will show the level of work needed to be done. For instance, getting to #1 from #5 is easier from #20.
Also, identify the sites or blog that rank high in the keyword and simply do more than the site is doing. Getting some qualitative backlink from such sites or blog would be really helpful.
In addition, Writing keyword content with reference to those sites, blogs or commercial websites would greatly improve your ranking and might just be the stepping stone required.
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