A keyword is the crux of a search engine optimization research. It is usually the field that a user is interested in getting more information about. Keyword analysing and marketing is getting complex nowadays so you would need to be technologically equipped and move with the trend in order to optimize search engine searches.
You should select a primary keyword that gives a summary of your blog. There are so many tools that can serve this purpose even though it is getting increasingly difficult to rank high with competitive keywords.
I would recommend the use of secondary keywords since users paraphrase their search especially if they donot find the information they seek. Therefore the use of phrases relating to keyword would go a long way in improving your page ranking and search engine optimization
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