When talking about keyword density it is generally determined by how many times a certain word that is in your keyword meta-tags might appear in the contents of your website. If keywords tend to appear more on your web pages, then the density of your keywords are notices. The density that is recommended for keywords is between 2-7%.
Almost every search engine will use your keyword density, to help determine the search engine rankings. Therefore, it is very important that you try to put your page text within keyword and also the description meta tags. You will want your keywords to appear at least three in your web page’s content.
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