Link popularity could be described as several different ways. With the definition as an optimization effects, with link popularity it means that the numbers of search engines that are offering the links to your website. Many surveys have shown that 85% of the users on the Internet search and find websites with search engines. However, if your website is not on the top 10-20 search engine results then people are probably not seeing your site. With link popularity, it will help to see where your exact position is with the search engines. So you will want to be sure that you are ranking on the search engines!
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