When you are looking over a website and the keywords are repeating themselves over and over again, it makes it difficult for someone that is reading it to understand what you are actually talking about. This is known as SEO copying.
Search Engine Optimization Copywritings are the creations of the websites copy, they tend to have a large amount of keywords, trying to make their way up the pole with the search engine rankings. Generally, a certain keyword density is written, they think that it helps the performance from the search engine.
I personally prefer not to use SEO copywriting.
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